College-Buncombe Street Cultural Corridor

The Cultural Corridor is the section of College/Buncombe Street between Main Street and Heritage Green. Owned by SCDOT, this four-lane urban collector street carries an estimated average daily traffic of 13,400 vehicles per day. 

College Street is one of four significant growth areas that are changing the way Greenville’s downtown is functioning, but currently, it behaves like a highway, without adequate accommodations for pedestrian safety, urban uses and high-quality place-making to create a successful environment for an expanding downtown. Both the Downtown Master Plan and the Downtown Traffic Master Plan recommend improving pedestrian access and connectivity from the Heritage Green campus, with its unique collections of museums, theater and library, to the downtown core by adapting the out-of-date “through-street” design of College/Buncombe Street into an urban street that can accommodate vehicular traffic while providing multi-modal connectivity, safety and access. 

As a result, the City has hired the engineering firm HDR to design a road improvement project for the Cultural Corridor, which will include street resurfacing, landscaping, multi-use paths, traffic signal upgrades and street/pedestrian lighting. The goals of the project include:

  • Revitalize economic growth along the corridor
  • Encourage drivers to utilize Academy Street as a “downtown bypass” 
  • Provide/enhance pedestrian and bicycle mobility between Main Street and Heritage Green 
  • Implement recommendations from the Downtown Master Plan and Downtown Traffic Master Plan
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