South Downtown Planning Efforts

Three separate studies are in progress, focusing on future growth and development on the south side of downtown Greenville.


Identified in the 2019 Downtown Master Plan, South Downtown includes the areas adjacent to County Square, as well as the neighborhoods flanking Augusta and Church Streets. The mixed-use development within the County Square site and continued neighborhood development to the south will require coordinating street improvements, walkways and trails throughout the district to ensure connectivity. 

As a result, in 2019, the City hired Urban Design Associates to conduct a connectivity study of the South Downtown area. The goals of the study are to: 

  • Explore district-wide standards for key streets and trails
  • Connect neighborhoods to Falls Park with dedicated multi-use trails and sidewalks
  • Connect neighborhood streets where possible
  • Improve pedestrian networks

As a result of this study, the City realized the need for a full infrastructure assessment. 


The current draft of the Connectivity Study includes two proposed development scenarios for South Downtown and the City has hired engineering firm HDR to determine how each scenario will impact the existing infrastructure. 

In consultation with UDA, the consultant team from HDR analyzed the traffic impact of the development scenarios and determined the infrastructure improvements needed in the area to support them. 

Download the South Downtown Traffic and Infrastructure Assessment Final Report (PDF)

West End Small aREA PLAN

Building on the Connectivity Study, in 2020, UDA and the City began working to develop a plan to create cohesive urban design standards to guide future development in Greenville's West End

map showing study areaThe goals of the plan are to:

  • Tie together redevelopment initiatives within the study area into a coherent vision for the broader district 
  • Develop character areas within the new mixed-use district to create a base for updating zoning and design standards 
  • Enhance connectivity between neighborhoods 
  • Create shared addresses fronting city streets and parks 
  • Upgrade substandard infrastructure 
  • Balance differences of scale between buildings