Representatives from the hospitality industry and the medical community joined City officials December 12 for the unveiling of the City’s new Breathe Easy marketing campaign which promotes Greenville’s unique atmosphere, charm and amenities in a smoke-free environment. In November 2006, City Council voted to ban smoking in public places in an effort to improve quality of life in the City.
The Breathe Easy campaign came about after City staff met with Greenville business owners to gain input on promoting the benefits of patronizing smoke-free restaurants and bars. The campaign showcases the quality of life and attention to detail in the city. Upcoming advertisements highlight the unrivaled mix of retail, restaurants, bars and cultural opportunities found in Greenville. |
 The Breathe Easy campaign features an energetic new logo debuting initially on buttons and stickers for bar and restaurant owners to distribute to their staff and customers. The logo will be seen on approximately 100 banners in the city and it will be incorporated into a window decal for use by city bars and restaurants to make sure customers know businesses are smoke-free.
Enactment of the City’s new smoke-free ordinance is January 1, 2007. The City Council amended the ordinance on January 16, 2007. View the Amendment. A primary component of the Breathe Easy campaign is to educate both business owners and the general public regarding smoking in public places within the city limits.
The City also uses a variety of hybrid vehicles to help do its part in reducing emissions within the City of Greenville. |
